MARKETING LEADERSHIP. HANDS-ON EXECUTION.

Get found.
Turn interest
into customers.

Your team needs more than another campaign. You need the right people finding you, leads getting followed up, and a clear view of what's working.

I'm Nyssa Lieder. I take ownership of the work—from acquisition campaigns to lead follow-up and reporting. I care about what happens after launch, too.

Book a call ↗See the results ↓

Hiring a marketing leader? Let’s talk about what your team needs.

THE ORIGINALHUMAN EDITION / 01
nyssa.
Owns the work.
Cares what happens next.
STRATEGY + EXECUTION100% HUMAN*
STRATEGY
MEETS
EXECUTION
*AI-assisted. Curiosity comes standard.
Marketing experience across these teams · including contract roles
Momentum AMPTrustedChoice.comBEST BUYWellness ResourcesPowerObjectsGenoa Healthcare
Where marketing gets stuck

Get the pieces
working together.

You need someone who sees the gaps and gets to work. I build campaigns, connect the follow-up, and bring teams together to move the work forward.

01 / REACH THE RIGHT BUYERS

Great offer.
Not enough visibility?

I build paid media and organic search programs around what your buyers are looking for, then test the ads, content, and landing pages that move them to act.

Paid media · Search · CRO
02 / KEEP LEADS MOVING

Leads coming in.
Then what?

I connect campaigns to CRM workflows, nurture, and lead routing, working with Sales so interest gets a follow-up and a path toward becoming a customer.

Demand gen · CRM · Automation
03 / KNOW WHAT WORKS

Plenty of reports.
Too few answers?

I bring advertising costs, lead data, and sales results together so your team can evaluate ROI and decide what to do next. AI-assisted workflows help monitor tracking and surface insights.

Analytics · AI workflows · Insight
More than a promise

Ownership you can
see in the work.

100K → 4M+
Annual organic visitors

Grew annual organic traffic from approximately 100,000 to more than 4 million at TrustedChoice.com. Expanded rankings to 195,000+ keywords.

$1M
Annual marketing budget scope

Directed $600,000+ in annual paid media investment within a $1 million marketing budget at TrustedChoice.com.

50
New customers at launch

Launched an AI product at Momentum AMP and met the 50-customer acquisition target through positioning, campaigns, and sales enablement.

Selected career results from separate initiatives. Future results depend on the business, scope, and starting point.

People who've done the work with me

Would they hire me again?

Read on LinkedIn ↗

Excerpts from two LinkedIn recommendations. Hover, focus, or use the pause button to stop scrolling.

See how I think

Search, launches
& work worth sharing.

Explore my approach to search, the market I work in, and a recognized team project.

In the
feed. ↗
From LinkedIn

Insurance technology, in motion.

A post sharing the SIAA and Momentum AMP strategic technology partnership.

VIEW THE POST ↗
From the archives · Podcast

Finding your secret SEO backdoor.

A conversation on Agency Nation about research, opportunity, and competing for tough keywords.

FIND THE EPISODE ↗
Good work.
Nice trophy.
Team win · 2020

Best Insurance Website.

TrustedChoice.com's WebAward-winning team, with yours truly credited for consumer marketing.

SEE THE TEAM WIN ↗

A curated feed of posts and appearances. Explore more on LinkedIn ↗.

Put it to work for your team

Tell me where
you want to grow.

For projects & contract work

A marketing problem to solve?

Tell me where you're stuck. We'll talk through your goals, the gap, and whether my experience fits the work you need done.

Talk through a project ↗
For recruiters & hiring teams

Your next hands-on marketing leader.

You need someone who takes initiative, works across teams, and sees the work through. Let's discuss your priorities and where my experience can make a difference.

Let's talk about the role ↗
Your next step

Ready to connect
the dots?

Tell me the challenge. We'll talk through what needs to change and whether I'm the right person to help.

Book a call ↗

Strategy, execution, and a real conversation. Curiosity included.